Monthly Archives: April 2014

Changing Driver Behaviour – Can UBI Deliver?

Much of the talk surrounding the growth of UBI in Canada is about its potential for helping to improve driver behaviour and overall road safety. This paper suggests that proponents of UBI should be cautious in their embrace of that idea. Maintaining interest and awareness might be challenging, particularly in the face of limited incentive to change. Truly understanding driver behaviour and what change is both desirable and realistic probably requires a more representative sample of the driving population than might be accessed with current programs. Safer driving is a laudable goal but may not be the low-hanging fruit that it’s portrayed to be.

Click to access a PDF copy of the white paper, Changing Driver Behaviour.